Little Legends Club was created for the Royal Automobile Club of West Australia, in associated with the agency JWT. This example is a road safety game for kids, which allows players to choose foot, scooter or bike to navigate six different neighbourhoods. My role included collaboration on the Game Design Document plus UED, Interaction Design, Instructional Design and Game Character Profles.

Little Legends is a brand-building exercise for RAC, designed to drive sign-ups to their youth membership programs. Geographically, Western Australia is a pretty big place. The UK can fit into it 11 times. Not surprisingly, it was taking the RAC 2 months to reach just 14 schools, and the expense of incursions was significant. The value presented by digital games is not monetary. For the RAC it’s about reach. With RAC Little Legends Club, educators can reach the entire state instantaneously. 
In the two months since launch, 4,700 new members have signed up to play RAC Little Legends.